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Questions to challenge a marketing readiness for a practice opening plan | Phoenix
Before approving a plan for your Phoenix practice, examine these potential weaknesses in the proposed work.
- A tentative opening date stated as certain
- Promotion before an inquiry process exists
- A launch checklist without accountable owners
Review the supporting process
Agree on what happens when someone calls or submits a request before the opening. Explain the next step clearly and have the practice approve it. The response process needs to exist before advertising creates inquiries.
Separate a factual introduction from a claim that appointments are available. Use only confirmed details and a supported next step. Update the website and relevant public information when an approved milestone actually changes.