About Us

Identity Dental Marketing

Meet Grace Rizza

Grace Rizza, the visionary founder and CEO of Identity Dental Marketing, is dedicated to delivering measurable growth for dental practices, including those in Phoenix. Her journey began as a Marketing Director for a multi-location dental practice, where she tripled new patient numbers in just three months—without increasing the marketing budget. This early success fueled her passion for dental marketing and branding, driving her to develop innovative, sales-focused training workshops while staying ahead of the latest industry trends.

In 2009, Grace founded Identity Dental Marketing to provide ethical, effective, and tailored marketing solutions for dentists. Known for her engaging and approachable speaking style, Grace has become a sought-after speaker at dental conferences, including the Greater Phoenix Dental Meeting, The Hinman Dental Meeting, and the Chicago Dental Society Midwinter Meeting.

Her expertise has been recognized on a national scale—Grace was featured on the ADA’s 2016 Dental Marketing Expert Panel and has contributed articles to industry publications like Practice Booster’s Insurance Solutions Newsletter. Her comprehensive approach to marketing encompasses strategic planning, SEO, website management, public relations, community outreach, patient communication, staff training, direct mail campaigns, and much more—each tailored specifically to meet the needs of Phoenix dental practices.

As the host of the Facebook Group and Podcast “Dentistry’s Growing with Grace”, Grace shares her business development solutions daily, further cementing her status as a leading authority in dental marketing.

Grace’s success in digital marketing and branding within the dental industry is unparalleled. Her innovative strategies have helped thousands of dental practices across the country grow and achieve greater profitability.

If you’re looking for a trusted partner in Dental Marketing for Phoenix, Grace Rizza and Identity Dental Marketing offer customized strategies that deliver real results. Contact Grace today to elevate your dental practice with ethical, effective, and tailored marketing solutions.

Meet Our Team

The Heart of Identity Dental Marketing

At Identity Dental Marketing, our team is the driving force behind our success. We combine creativity, expertise, and strategic thinking to deliver outstanding results for your Phoenix dental practice. Here’s what makes our team unique:

Writers

Our talented writers specialize in crafting SEO-optimized content tailored to your practice. From engaging service descriptions to informative blog posts, we ensure every word resonates with your target audience and represents your brand’s voice.

Designers

Our experienced graphic and web designers bring your vision to life. We create visually stunning, user-friendly designs that not only enhance patient engagement but also reflect your practice’s modern, professional aesthetic.

Web Developers

Our expert developers specialize in building high-performing, custom websites. With a focus on clean code, fast load times, and seamless functionality, we ensure your website is both beautiful and efficient.

Marketing Strategists

Our strategic marketers analyze market trends and patient data to develop customized strategies that foster growth. They identify new opportunities to increase your reach and attract new patients in Phoenix’s competitive market.

SEO Specialists

Our SEO experts work tirelessly to improve your online visibility. We optimize every element of your website to ensure you rank higher in search results, increase organic traffic, and convert visitors into loyal patients.

Ads Team

Our paid advertising team creates targeted campaigns that maximize your return on investment. By crafting compelling ad content and optimizing performance, we ensure your practice receives the attention it deserves.

Advisors

Our experienced advisors provide personalized guidance to ensure your marketing efforts are aligned with your practice’s goals. They offer expert insights and actionable recommendations to help keep your growth on track.

A Seamless Team for Your Practice’s Success

Together, our team works in perfect harmony to create customized marketing solutions that empower your Phoenix dental practice to thrive. Let us help you build your brand, connect with patients, and achieve your business goals.

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